For commercial building owners and property managers in Greater New Orleans and South Mississippi, roofing decisions often come down to one critical balance: long-term protection vs. immediate budget. A complete roof replacement can quickly run into six figures and disrupt day-to-day operations. But what if you could extend the life of your existing roof, improve energy efficiency, and increase storm readiness without a full tear-off?
That’s where GoNano commercial roof coatings come in.
At Priority Roofing, we specialize in applying this next-generation roofing technology to commercial properties across the Gulf South. GoNano coatings use nanotechnology to create a seamless, watertight membrane over your existing roof, adding years of protection while reducing costs and energy use. Whether you manage a retail center in Metairie or an industrial facility in Gulfport, GoNano offers an innovative, scalable solution that fits your operational and financial goals.
Why Roof Coatings Matter for Commercial Properties
Commercial roofs in the Gulf South endure a beating year-round, from blistering sun and high humidity to sudden downpours and tropical storms. Over time, even the most durable roofing systems begin to degrade under pressure. Cracks, ponding water, and UV fatigue are all signs that your roof is losing its ability to protect your building.
For many property owners, the default assumption is that replacement is the only option once a roof shows signs of wear. But that’s not always the case.
Roof coatings offer a smarter, more strategic path forward. These liquid-applied systems form a waterproof, reflective membrane over your existing roof, effectively “rejuvenating” it without demolition or expensive tear-offs.
This is a game changer for commercial property managers who must manage tenant needs, tight timelines, and operational budgets.
- Extend the life of your roof by 10+ years
- Improve insulation and lower energy bills
- Avoid downtime and costly business disruptions
- Qualify for energy efficiency tax incentives and rebates
A high-performance coating system like GoNano could be your best investment this year if your commercial roof is structurally sound but showing signs of aging.
What Makes GoNano Different?
Not all roof coatings are created equal, and GoNano proves it.
Where many commercial coatings rely on basic polymers or silicone blends, GoNano uses advanced nanotechnology to deliver a tighter seal, longer life span, and better performance under stress. Consider it the difference between a basic paint job and a true engineered membrane: both change the look, but only one changes the protection.
Nanotechnology That Works at the Molecular Level
GoNano coatings are designed to penetrate and bond at a microscopic scale, forming a flexible yet ultra-dense waterproof layer across your entire roof surface. This nano-structure gives the coating superior:
- Crack resistance in extreme heat and humidity
- UV reflectivity to reduce thermal load and interior temperatures
- Ponding water resilience, even in low-slope or poorly drained areas
The result? A stronger, smarter roofing solution built for Gulf South conditions.
Fast, Business-Friendly Application
Time is money—especially for commercial properties. GoNano is engineered for rapid, non-invasive installation, which means:
- No tear-offs or structural alterations
- No loud equipment disrupting your tenants or operations
- No business downtime in most cases
Our Priority Roofing team can typically coat an entire commercial roof in one to two days, depending on size and condition—helping you get back to business faster with better overhead protection. To learn more about the science behind the product, check out this interview with GoNano’s CEO, which discusses how nanotechnology is redefining surface protection.
Is GoNano Right for Your Building?
GoNano roof coatings aren’t just a temporary fix—they’re a high-performance, long-term solution for commercial buildings throughout Greater New Orleans and South Mississippi.
But is your roof a good candidate?
Ideal Building Types for GoNano
GoNano is especially effective for flat or low-slope roofs, which are common across the region in:
- Warehouses and distribution centers
- Retail centers and strip malls
- Multi-tenant office buildings
- Schools, churches, and community facilities
- Light industrial and manufacturing properties
GoNano roof coatings are most effective on porous, aging roof materials such as asphalt shingles, SBS-modified bitumen, concrete, and even wood. These substrates allow the nanotechnology to penetrate below the surface, chemically bonding at the molecular level for a longer-lasting protective barrier. If your commercial roof is built with one of these materials—and is still structurally sound—GoNano can significantly extend its life, improve waterproofing, and boost energy performance.
However, GoNano is not recommended for non-porous membranes like TPO, EPDM, or standing seam metal roofs. Alternative coatings may be a better fit for those systems. A professional inspection from Priority Roofing will determine whether GoNano is compatible with your roof type.
When Coatings Make the Most Sense
Not every roof is a fit for coatings. But if your system is:
- Free of significant leaks or moisture intrusion
- Showing age-related wear (UV damage, membrane fatigue)
- Structurally intact but nearing the end of its warranty
…then GoNano could be a better choice than a complete replacement—both financially and operationally.
The return on investment becomes apparent when you factor in lower upfront costs, no business disruption, and added energy savings. That’s why more businesses in Metairie, Gulfport, Slidell, and Baton Rouge are switching to roof rejuvenation strategies like GoNano.
GoNano in Action: Local Results from Greater New Orleans & South Mississippi
Across Greater New Orleans and the South Mississippi corridor, businesses are already seeing the value of GoNano roof coatings—measurable results in performance, savings, and long-term peace of mind.
Local Case Highlights
- A retail plaza in Metairie with an aging SBS-modified bitumen roof was experiencing rising cooling costs and minor leaks. After applying GoNano, the property manager reported an average 12°F temperature drop inside tenant spaces and zero leaks during the following storm season.
- A light industrial facility in Gulfport avoided a full roof replacement—saving over $45,000—by choosing GoNano to restore a fatigued bitumen-based flat roof. The coating added an estimated 10+ years of additional service life.
- A non-profit school in Slidell with a concrete roof deck saw reduced HVAC strain and received a local energy efficiency rebate after the GoNano coating enhanced surface reflectivity and thermal performance.
These examples represent just a slice of what’s possible. Whether you’re managing a logistics warehouse, medical office, or community center, GoNano can adapt to your structure, protect your investment, and help you meet your operational goals while staying within budget.
Strengthening Your Building Before Hurricane Season
In the Gulf South, hurricane season isn’t just a possibility—it’s a near certainty. Every year, storms threaten roofs across New Orleans, Baton Rouge, Gulfport, and beyond, putting pressure on property managers to get ahead of potential damage.
One of the smartest, most proactive steps you can take is to apply a high-performance roof coating before the season starts.
GoNano’s nanotechnology-based membrane helps protect your roof in multiple ways:
- Seals vulnerable seams and aging materials that water could otherwise penetrate
- Improves wind resistance by reinforcing adhesion and edge security
- Adds a waterproof layer that resists pooling, storm surge, and wind-driven rain
While no coating can guarantee zero damage in a major storm, GoNano drastically reduces your building’s risk exposure—and minimizes costly emergency repairs.
Even better: early spring and late spring are ideal for coating application due to optimal weather conditions and lower seasonal demand. If you wait until the first big storm is in the forecast, you may already be too late.
Protect your commercial property now—before hurricane season intensifies.
Why Choose Priority Roofing for Your Commercial Coating Project?
Choosing the right product matters, but choosing the right installer is just as critical.
At Priority Roofing, we’re not just certified GoNano applicators. We’re also a trusted commercial roofing partner for Greater New Orleans and South Mississippi businesses. Property owners rely on us from Baton Rouge to Biloxi for smart solutions, honest recommendations, and lasting results.
Here’s why commercial clients choose us:
- Local Expertise: We understand the Gulf South’s unique climate challenges—and we know how to prepare buildings for them.
- Specialized Team: Our crews are trained and certified in GoNano’s application process, ensuring long-term performance.
- Minimal Disruption: We work around your operating hours to avoid interfering with tenants, customers, or employees.
- End-to-End Project Support: We handle everything from inspection to proposal to final coat so you don’t have to.
Whether you’re looking to avoid a costly replacement or reduce your cooling costs this season, our team is ready to deliver.
Schedule Your GoNano Consultation Today
The best time to upgrade your commercial roof isn’t when a leak forces your hand—it’s now, while you still have options.
GoNano offers a smart, high-performance alternative to complete replacement, and Priority Roofing brings the regional expertise to apply it right the first time. If your building is in New Orleans, Metairie, Slidell, Gulfport, or anywhere across South Mississippi, our team is ready to assess your roof and deliver a plan that works for your goals and budget.
Get a free inspection and determine if GoNano is the right solution for your commercial roof.
Request a quote or call us at (504) 810-1800 to speak with a commercial roofing specialist today.
Frequently Asked Questions (FAQs)
Q: What makes GoNano different from standard roof coatings?
A: GoNano uses nanotechnology to create a tighter molecular bond with your roof surface, resulting in stronger adhesion, better flexibility, and extended durability—especially in harsh climates like the Gulf South.
Q: Is my commercial roof eligible for coating instead of replacement?
A: Coatings are usually viable if your roof is structurally sound and doesn’t have deep moisture intrusion. Our free inspection will determine whether your roof qualifies.
Q: How long will the coating last?
A: GoNano coatings typically last 10–15 years with proper maintenance, and many are renewable with reapplication, extending protection even further.
Q: How long does the application take?
A: Depending on size and weather, most commercial roofs can be cleaned and coated in 1 to 3 days. We work around your schedule to minimize disruption.
Q: Can GoNano help with energy savings?
A: Yes. The reflective surface reduces thermal absorption, which helps lower interior temperatures and HVAC strain, particularly on large flat-roof buildings.